Oliver Cheshire is owning the menswear scene right now, there's not a single FROW he hasn't graced and is a hot favourite for mens lifestyle mags. You probably know him as the face of M&S but I wanted to delve deeper in to Oli's style, inspiration and top tips for you aspiring models. I caught up with Oliver to get an update on what he's up to right now.
How would you best describe your overall look?
My style is a variety of lots of different things. I love the preppy look, but I still have a soft spot for leather jackets and rock 'n' roll Chelsea boots with black jeans. At the moment bomber jackets are everywhere and I love them, I wore one to the Brits recently, I think you can wear them with almost anything. I also grew up around a lot of sportswear-based fashion which is massively on trend and wearable, as well as very functional in today's fast paced society.
What do you think it takes to become a successful model?
You need to feel comfortable with yourself and the way you look in front of the camera, you also need to be able to listen and take direction well. Personality plays a big part too, and obviously you need to keep in shape, you don’t want to be too slim or too muscly as your body and face are your tools. I also think determination and resilience are also key, it can take a lot of knock backs and no’s before you finally get your break, and you can’t ever give up.
How long does it take you to get ready for a red carpet appearance, what’s the process?
It takes me about 30 minutes to get ready that's including the shower hair and moisturiser. The thing that takes the longest is picking my outfit and making sure it is tailored to perfection. The key to grooming in my eyes is less is more, find what hairstyle suits you and find creams that suit your skin and stick to them.
Have you ever had a style disaster? Tell me about it…
Sometimes I look back at shirts I've worn in the past and think Oh No what was I thinking when they're too loud. Also I've had a few style disasters when I've tried to pull off trends and they haven't really worked for me or they were just awful in the first place but I thought they were cool at the time.
Who is your ultimate style icon?
David Beckham has always been a style icon of mine. I was a 90s kid and when I was younger he was everywhere. He took risks with his fashion and that is something I loved, he wasn’t scared to try new things and he managed to set trends at the same time. Now he is older he knows what suits him and he sticks to it.
What would you say is a must-have style essential that every man should own?
I think everyman should own a good quality white crew neck t-shirt because it will go with everything you own. It has to be high quality cotton though, so it feels good against your skin and doesn’t get ruined in the washing machine.
What is the one trend you’d never rock?
Being on photo shoots, I've pretty much been dressed in most trends, but there are a few I personally wouldn't dress myself in for days out, such as, socks and sandals or flared trousers. But hey, never say never.
What does casual style look like in the world of Cheshire?
I love casualwear, there has been such a lean towards the smart casual trend recently with sports luxe and athleisure trends. I love to mix casual pieces with something more formal – i.e. mixing a tracksuit with a smart pea coat or a tux with a pair of trainers. Autograph menswear is based around smart casual dressing, with a big sports luxe influence. In the summer collection short suits are introduced to create a new look with a focus on style, texture and detail.
What’s your one ultimate style tip for men the world over to help them look photoshoot ready?
The fit of the clothes is key on any photoshoot, they are often pinned back by a stylist. It's also a good idea to get a good night’s sleep before your shoot so you don't have puffy eyes on set.
What’s your all-time favourite piece from Marks & Spencer’s Autograph collections?
My all-time favourite piece is the Autograph black wool and leather bomber jacket. It is the perfect transitional, layering piece; on colder days I wear it with a roll neck jumper and once it warms up I will style it over a casual crew neck t-shirt.
The new M&S Autograph summer 2016 collection is available online and in stores now. I personally want everything...you can shop the collection by clicking here!
Hello! I'm Sam Squire - I am a UK industry recognised mens style and lifestyle blogger from imsamsquire.com